Marketing Strategies, Our Culture

5 Vital Factors in Choosing the Right Marketing Agency

Are you looking to create or evolve your business’ marketing strategy but don’t really know where to start? Hiring a marketing agency could be the right step for you, giving you access to a range of tools and knowledge that’ll bolster your company’s position in the marketplace.

However, it’s not easy selecting the right marketing agency. With such a wide range available these days, it may seem daunting to filter through them all. Here are some handy tips to help narrow the competition field and, hopefully, find the right agency for your company.

1. Check Out Their Portfolio

One of the easiest ways to get a feel for the company and their marketing style is to look at their past campaigns. This will let you know how creative and innovative they are, as well as give you a good look at their experience and range of ability.

Ideally, you want a marketing agency who has had experience in a range of different industries. Someone who understands varying market needs and knows how they can apply their skillset to your business and marketing goals.

Check out Truer’s portfolio here.


2. Choose a Company Who is Genuinely Interested in You

Don’t get treated like a pay day, the company that you pick should take a genuine interest in your company, your vision, and your goals. A company that takes this into consideration – as well as ensuring that they understand your target market – will ensure that the marketing strategy is as effective and finely tuned as possible.

At Truer Marketing we take the approach of tailoring a strategy to suit, rather than applying a stock standard strategy across the board. No two businesses are the same, we create marketing strategies to reach your companies specific target market and get them genuinely interested in your brand.

3. Ask Them About Their Approach

The marketing agency is at your disposal, so make sure you ask them plenty of questions about exactly how they’re going to approach and deliver their deliverables. While they are the specialists, this doesn’t mean that you shouldn’t understand why they’re using certain tactics and how this is helping you – transparency is an important trait in an agency.

Also, be wary of agencies that have a high turnover of staff as this leaves your campaign out to dry each time someone leaves. Ask how long the account manager and key personnel have been at the agency. At Truer, we offer the same team from start to finish so you know exactly who is working on your project.

Check out Truer’s approach:


4. Figure Out Your Focus

Know exactly what you want out of your marketing agency. Do you want to grow your client base, reposition your brand, or branch into new territories? Once you’ve established your aim, you need goals. Exact numbers aren’t necessary, but the way you measure progress is.

For example, if you want to grow your awareness on social media, you can measure the progress through the growth in Facebook page likes. If you want to generate traffic to your website, then you want to be implementing tactics where you can identify direct figures in your analytics.

If you aren’t certain exactly how you want to achieve your goals, then just sit down and have a conversation with the agency. At Truer, we’re happy to help you streamline your thought process and give you advice about the market you want to reach. You can contact us here.

5. Make Sure Your Personality and Cultures Suit

The relationship between your company and the marketing agency is a partnership – you’re meant to be working in tandem find the strategy which you’re both happy will get the best results. However, this can be difficult to do if you don’t have the right chemistry or if your cultures clash.

For example, for a more personal, casual approach try a boutique agency, like Truer, who may match your company’s style and needs better than a larger, more detached company. It’s all about being comfortable with who you’re working with.

So with these 5 tips in mind, you’re ready to start your hunt for a marketing agency. Are there any other factors that are important to you?


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