What Your Logo Design Says About Your Business

Whether it’s one of the first or last things that you think of when you’re creating your company, your logo design can say a lot about your business. It gives your brand an identity and is something for customers to remember you by easily.

The design, colour and font are all important aspects of your logo and all deem whether or not the logo is representing your business accurately to your customers.

Concept to Image

Your logo shouldn’t just be about what your company does, it’s not meant to be an explanation for the customer, but it should be a representation of who your company is. Whether you’re all about professionalism, or you like to get creative, this should be incorporated into the look and feel of your logo.

What ideas are important to you as a company? What are you offering customers when they come to you? What’s your company culture? Keep all of these in the forefront of your mind as you’re brainstorming possible concepts.

Keep it Simple

Simplicity can be key when it comes to logo design.

Some of the most internationally recognised logo designs are extremely simple with 41% of the top worldwide companies using text only and 9% of them not having the company name included at all. But you have to remember, just because it’s simple, doesn’t mean it can’t be smart.

Your logo is the visual cue for customers to recognise your brand, so you want something that will stick in their minds. Whether that’s because it has a clear tie in to your company name, the service you offer, or none of the above (hello Starbucks), it’s up to you.

Show Your True Colours

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The colour of your logo can seem like a small decision, but it will definitely make an impact on how your company comes across to customers.

Going back to our top worldwide brand logos, 95% of companies use only one or two colours, while a tiny 5% use more than two colours. What does this mean? Well, you’re probably better off sticking to the simplicity of one solid colour. That leaves the question, which colour?

If you’re looking for something dependable that will breed trust, blue has been proven very popular and universally well liked, while brown is simple and strong. For something a little different with energy and confidence, orange has been shown to signify a strong, engaging work ethic, while red evokes passion and action.

Alternatively, for a little creativity, a purple logo design will breed an air of mystery and sophistication with its history of being associated with royalty. Or if you’re after something a bit more positive go for yellow which evokes motivation and warmth, or light green which is peaceful, while deep green is prestigious and wealthy.

Colours each have their own psychological cues for people, and this should be one of the things that you take into consideration when you pick a colour. Not only should it match or enhance your design, but also portray the right company image.

Put Your Best Font Forward

For logo designs that only have text, choosing a font is extremely important and you might find the process daunting given the wide range available. You want it to represent your company, but you have no idea what each of them represents. How do you pick? Well here’s a guide:

Serif fonts denote a dependable and trustworthy feel. They’re quite a standard font and can look rather conventional. Some examples are Times New Roman, Book Antiqua and Baskerville.

Sans Serif fonts have a more contemporary feel, giving a fresher look to the letters and offering a more widespread look. Some examples are Helvetica, Hero, Arial and Calibri.

Slab Serif fonts give your letters a bold look that will make your logo look firmer and sturdier with their solid rectangular accents. Some examples are Freshman, Rockwell and Bevan.

Script fonts offer a graceful femininity that can be seem as welcoming and more interesting visually than the other fonts. Some examples are Pacifico, Nuptial Script, and Mission Script.

Modern fonts will give a sharper, more geometric look that will be distinctive and crisp and offer a trendy and intelligent look to your logo. Some examples are Majoram, Infinity and Architext.

Does your logo design represent who your company is and what it stands for?

6 Reasons Why You Should Outsource Your Marketing

The decision to outsource your marketing can be a difficult one to make – on one hand you’re surrendering a piece of your business to someone else who might not quite ‘get’ your company, but on the other you’re potentially saving yourself a lot of time and effort for a more effective marketing strategy.

1. Grow Your Business Quicker

You didn’t start a business because you wanted to spend all your time stressing about marketing. You know you have a good quality product; you just need to make more people aware of it – that’s the tough part.

No single hire can specialise in all areas of the marketing function. When you outsource your marketing to a marketing agency like Truer, you now have access to experts who can improve your lead generation, advertising campaigns, content creation, PPC, SEO, website development, and so much more, giving your company a more effective set of marketing tools that you can be assured will work.

2. Save Money & Reduce Labour Costs

The first thing that should be taken into account is how much you’ll save. Now, instead of hiring another full time worker in house or trying to get your existing staff to take on the extra roles (which can add up to an extra 40 hours a week), you can simply pay for exactly the amount of work you need. Plus, with a marketing agency things will run much smoother and more efficiently, as you’re guided smoothly through the whole process by a team of professionals.

Truer Marketing offers tailored plans to make the whole process even easier and save you as much money as possible. Pay for what you get – not any more than that.

3. Gain a Team of Dedicated Marketing Specialists

Don’t take a stab in the dark – let us turn on the light for you.

Save the time and effort of trying to figure out the best marketing approach and how to achieve true growth. By outsourcing, you now have access to a marketing manager, graphic designers, copywriters, technology specialists and web developers who know exactly how to get you the results you want, in less time, and far less headaches for you.

When you outsource your marketing, you can get all of these marketing approaches and terms put into plain English, so you can understand what’s going on, and end up having better control over your marketing strategy.

4. Let Us Focus On Your Marketing

Now, all of this sounds well and good but you may not be sure where to start. That’s where we come in. A marketing agency should take all the guess work out of trying to broaden your reach, and let you focus on doing what you do best – delivering a quality product to happy customers.

Our marketing strategists use their years of marketing experience in different markets and industries to create an effective strategy. The strategy is then carefully project managed to ensure all resources are well organised leaving you worry free as you watch your company grow.

5. Bring Your Ideas to Life

Your marketing should correctly represent your company, allowing customers to understand what your culture is like and giving them a feeling of personability that leads to customer loyalty. For this reason you might hesitate before outsourcing your marketing and you’re right to feel that way. After all, who knows your company better than you?

Well, this is where you have to find the right marketing company to outsource to. It’s all about finding a company that is willing to talk, incorporate your ideas, and will work in your best interests to provide valuable recommendations and ensure they’re doing everything right by you.

6. Achieve Greater Results

Finding a company that you’re happy with is one of the most important steps. At Truer, we offer Free trials which are perfect for letting you get a feel for the company and what we can offer, as well as seeing if they you’re happy with our methods and output.

Take it to the next step and look for companies that won’t lock you into a contract. Don’t fall for this old tactic, find a company that will always work to deliver their absolute best to you, focusing on getting the results you’re happy with to keep you on as a client.

Here a few of the marketing functions we can implement for your company.

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5 Vital Factors in Choosing the Right Marketing Agency

Are you looking to create or evolve your business’ marketing strategy but don’t really know where to start? Hiring a marketing agency could be the right step for you, giving you access to a range of tools and knowledge that’ll bolster your company’s position in the marketplace.

However, it’s not easy selecting the right marketing agency. With such a wide range available these days, it may seem daunting to filter through them all. Here are some handy tips to help narrow the competition field and, hopefully, find the right agency for your company.

1. Check Out Their Portfolio

One of the easiest ways to get a feel for the company and their marketing style is to look at their past campaigns. This will let you know how creative and innovative they are, as well as give you a good look at their experience and range of ability.

Ideally, you want a marketing agency who has had experience in a range of different industries. Someone who understands varying market needs and knows how they can apply their skillset to your business and marketing goals.

Check out Truer’s portfolio here.

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2. Choose a Company Who is Genuinely Interested in You

Don’t get treated like a pay day, the company that you pick should take a genuine interest in your company, your vision, and your goals. A company that takes this into consideration – as well as ensuring that they understand your target market – will ensure that the marketing strategy is as effective and finely tuned as possible.

At Truer Marketing we take the approach of tailoring a strategy to suit, rather than applying a stock standard strategy across the board. No two businesses are the same, we create marketing strategies to reach your companies specific target market and get them genuinely interested in your brand.

3. Ask Them About Their Approach

The marketing agency is at your disposal, so make sure you ask them plenty of questions about exactly how they’re going to approach and deliver their deliverables. While they are the specialists, this doesn’t mean that you shouldn’t understand why they’re using certain tactics and how this is helping you – transparency is an important trait in an agency.

Also, be wary of agencies that have a high turnover of staff as this leaves your campaign out to dry each time someone leaves. Ask how long the account manager and key personnel have been at the agency. At Truer, we offer the same team from start to finish so you know exactly who is working on your project.

Check out Truer’s approach:

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4. Figure Out Your Focus

Know exactly what you want out of your marketing agency. Do you want to grow your client base, reposition your brand, or branch into new territories? Once you’ve established your aim, you need goals. Exact numbers aren’t necessary, but the way you measure progress is.

For example, if you want to grow your awareness on social media, you can measure the progress through the growth in Facebook page likes. If you want to generate traffic to your website, then you want to be implementing tactics where you can identify direct figures in your analytics.

If you aren’t certain exactly how you want to achieve your goals, then just sit down and have a conversation with the agency. At Truer, we’re happy to help you streamline your thought process and give you advice about the market you want to reach. You can contact us here.

5. Make Sure Your Personality and Cultures Suit

The relationship between your company and the marketing agency is a partnership – you’re meant to be working in tandem find the strategy which you’re both happy will get the best results. However, this can be difficult to do if you don’t have the right chemistry or if your cultures clash.

For example, for a more personal, casual approach try a boutique agency, like Truer, who may match your company’s style and needs better than a larger, more detached company. It’s all about being comfortable with who you’re working with.

So with these 5 tips in mind, you’re ready to start your hunt for a marketing agency. Are there any other factors that are important to you?